Our INSAR 2027 abstract tracks a social media campaign launched through Namaste Sri Lanka. Here is what we set out to measure and what surprised us.
Why a campaign, and why online
Families often meet autism through stigma before they meet support. An online campaign in Sinhala reached people where they already were.
What we tracked
- Reach and engagement across platforms
- Shifts in the language people used in comments
- Requests for services and resources
[ CAMPAIGN CREATIVE ]
What comes next
Turning engagement into community capacity: training, referral pathways and better tools for the people doing the work.
